The world of smart phones has changed. Today, consumers expect the most desirable phones to be touchscreen. This all started with the iPhone but as of this writing it has ended with the iclones - the phones which were originally meant to copy to the iPhone but which ended up added additional features to the iPhone that Apple apparently never thought of.

The A380i is no exception. Although this phone looks very much like the iPhone and has all of the features one would expect - a high resolution 3.0 inch touchscreen, a digital camera, Bluetooth, a video camera and player, and MP3 / MP4 players - it's innovative improvements leave the iPhone in the dust.

For example, manufacturers of the A380i noticed that many customers were carrying around two cell phones, using one for work and one for personal life. In a light bulb moment, the designers decided to add another sim onto this phone. You can still use one sim if you don't need this feature and you don't need to turn the phone off for this feature to work.

Additionally, a removable battery has been added because one of the huge complaints with the iPhone is that you have to drag your phone to the dealer every time the battery dies. Who wants to be that dependant upon their phone's manufacturer? Better, CECT has added three more speakers and surround sound. The stereo system on this phone will blow you away.

You do not need to be a hack if you don't want to use AT&T's expensive service. The 380i has slide unlock. Just swipe your hand and voila you can now use any carrier you chose. You don't have to use AT&T.

The bonus feature which has gotten the most attention has to be the shake feature of the "shake technology" as the manufacturer likes to call it. If you want to change songs, wallpaper, video or photos, you don't have to look down, press buttons or scroll. You just shake the phone to advance it. The A380 has expandable memory via micro SD card. The iPhone doesn't.

This clone is already very competitively priced at about $150, sometimes lower. This is a steal considering you're getting the most innovative phone on the market today and not being forced to go with AT&T.