Saturday, April 18, 2009

Most of us love new toys. In the adult world, that means new gadgets.

Yet, truthfully, we spend a lot of time and money on new computers, cell phones and software when our old tools will do the job just fine. A recent survey actually showed that almost $50 billion worth of older, unused gadgets are actually lying around our houses gathering dust.

That's not to say don't upgrade when you need to. But it's always prudent to step back, think about your business needs and make sure you can justify your decision to your boss -- you -- in a way that makes sense to the bottom line.

Think about it: will having that low lease payment for that laptop you just had to have feel just as great two years down the road?

Here's some additional compelling research. Figures from the Consumer Electronics Association (CEA) indicate that consumer electronics (CE) products (what we often refer to as "gadgets") are more prevalent than ever.

According to the CEA, the average US household contains 26 CE products (up from 25 in 2005) and spent $1,200 buying them over the past 12 months. The top five growth sectors were MP3 players, digital cameras, car video entertainment systems, in-dash CD players and notebook PCs.

In the age of fast, fashion and cool, we're all victims. But when it comes to your business, you need to think twice, especially about the bottom line.

Ask yourself these questions to keep yourself in check when the new version of your favorite cellphone/ iPod /laptop comes out next week. (Note to reader: we're not criticizing, we have to ask ourselves these questions too).

1. Do you need the new features? Think long and hard about whether or not the new feature on your gadget of choice is going to benefit your business. Is it going to give you a different and better output? Is the speed so much faster that it is going to save you time at work? Or (gasp) is it simply the more fashionable model? Be honest.

2. Can you wait just a bit longer? If you simply must have the new XYZ, then think about waiting just a few months longer. Why buy the iPhone now when we know the capacity and battery life are going to improve in six months? Not to mention the price. A gadget's fashionable shelf life is short, so think of things in the long term that will still be usable and enjoyable six months or even years later.

3. Is there an alternative? Think about how much you are really willing to spend. Smart phones, for example, are pricey when compared to getting a phone upgrade from your cell phone service provider. And with a free upgrade every 12-18 months, you can easily stay current on the latest styles and features.

Take a moment, take a breath and really consider if you need it. Maybe you do. Or maybe it's just the next gizmo - that can wait.

No comments:

Post a Comment