Embedded system is an important element of the modern compressed devices with multifunction capabilities. Embedded systems are specific computer programs that combine the features of designed softwares and are entirely encapsulated by the devices, they control. It has specific necessities and is designed to execute pre-defined tasks. Embedded devices are being rapidly used for implementing graphical displays and user information displays, which enhance the user experience. Few examples of embedded systems are music player, mobile phones, mobile GUI software, etc.

The GUI application that lets the users to direct a device via use of buttons, icons and pointers has become a key differentiator in today's developed devices. The trends of simple text-based interface are now over. Users want more developed features such as clear screen, animated icons, readable fonts, and dropdown menu schemes. It is a task in itself to develop the interface but to manage it within an embedded application can be cumbersome. The biggest challenge that application developers are facing is the issue concerning ever changing platforms.

Due to rapid change in platforms, embedded application developers feel the requirement to port their applications to innovative platforms. It is not a simple task to port the embedded applications to new platforms. Due to this difficulty in porting embedded applications to new platforms, developers feel the need for a porting toolkit and software for embedded systems that allow them to build rich interfaces quickly.

The other difficulty that developers face in embedded systems is designing the user friendly and attractive graphical displays. The graphical user interface (GUI) will eventually decide the success and failure of an embedded device, because the usability of an embedded device depends on how user friendly the interface is. Due to this problem in designing the user interface of the embedded systems, the developers are looking for embedded graphical user interface design services that provide high and rich embedded device interface. One of the most recent examples of a highly advanced yet easy to use interface is the Apple iPhone; interface has played a major role in its success all around the world.