Not everyone loves Apple. For a small, passionate group of technophiles, Steve Jobs & Co. can do nothing right.

Last year Apple’s breakthrough iphone—marketed as a multimedia player, phone and Internet communications device all in one machine—received one of the most successful tech-product launches. Secrecy and suspense around the product gradually gave way to awe and coveting. The already-robust cult of Apple grew ever stronger as the media swooned and rival phonemakers rushed knockoffs to market. To date, 6 million people have purchased the shiny black toy, making it arguably one of the most popular smart-phone models ever.

Now we have the second coming: the iPhone 3G. Although it’s not quite the spectacle that greeted the iPhone’s original release, official reviews have been, on balance, positive. Everyone, it seems, still loves the iPhone.